2010

Getting more sales from a Web

Personalised search - http://theinternetmarketer.com.au/2010/07/do-you-see-what-your-clients-see/

Resources

• See attachment "Getting more sales from a Web site CodeCampSA10.pdf" below
  

2009

"DIY AdWords Paid Search"

Add value to your website builds by offering optional paid search services.

• Get instant exposure for new websites
• Gain additional margin & ongoing revenue stream
• Differentiate your business & broaden your offerings

Paid search provides convenient; immediate and highly targeted exposure for both mature and newly released websites. Many businesses now routinely include paid search in their online marketing mix so offer it to your clients! 

Google’s AdWords system, the dominant paid online marketing mechanism, is particularly suited to cost-conscience small to medium business. AdWords is designed to allow even novices to run their own paid search campaigns. DIY Paid Search will introduce AdWords and examine:

• How paid search works
• Setting up your own AdWords paid search campaign
• Managing your new or existing campaign
• Tips, techniques and strategies

Attendees will see how to reach prospective clients more easily; reduce advertising costs and improve their online sales conversions.